Though many page administrators seemed unaware of it, until yesterday it was against the rules to run a Facebook promotion wherein the entrants sent a message to the page or liked or commented on an update to enter a contest or giveaway.
Then, Facebook surprised us all and gave permission for people to do what they were already doing run promotions without a third-party app.
What is Still Against the Rules
Requiring people to share an update on their own timelines is still against the rules. I know, pages do it anyway but there have been cases where Facebook has shut down pages for this infraction. Running promotions on a personal profile is also prohibited.
A Brand New No-No
Page administrators can no longer tag or encourage people from tagging themselves on an update in which they are not actually pictured. So, if you post a photo of a new dish at your restaurant and ask people to tag themselves to enter to win, this is against the rules. If, however, you upload a photo including a crowd of patrons, it is fine to ask them to tag themselves to enter to win a prize.
Why You Might Run a Contest Right on Your Page
If you are just looking to increase engagement and exposure for your page, and youre not comfortable designing custom apps, these new rules are excellent news for you! On-page contests require very little planning and administration and no design or coding at all.
What You Still Need to Do First
You still need to have:
Terms and eligibility requirements
Compliance with any non-Facebook rules and regulations regarding your prizes and promotions
A notice that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
Is it acceptable to put all these in a page on your site and just link to them in your update? Facebook doesnt say, but if not, this could sure muddy things up and we were hoping to keep it simple!
Making it easier for page admins to run promotions the only reason I can see why this change in rules is a good thing. Tomorrow Ill tell you why I think this is a terrible idea :). In fact, I believe that on-page Facebook contests could actually poison your page.
Interesting in running a promotion that gets you closer to reaching your business goals? We can help with that! Give us a call at 800.305.94201 today.